Equity fundraising round for Auden
Silverpeak actively supported management through the process and negotiated entrepreneur friendly investment terms
About our client
Auden is a socially responsible consumer finance fintech company headquartered in Manchester.
Auden aims to focus on the 9m people who rely on credit for everyday essentials but are overcharged and underserved. Auden wants to use tech as a tool for inclusion, to bring customers on a journey to mainstream finance.
Why they chose us
Silverpeak was appointed due to its extensive technology sector investment credentials.
Silverpeak’s strong relationships with fintech and consumer tech was also important.
How we added value
The team understood that the essence of what enabled Auden to deliver its mission at scale were its data analytics and technology platform.
Silverpeak developed a clear and compelling equity story, prepared an in-depth business plan, actively supported management through the process and negotiated entrepreneur friendly investment terms.
For the relevant international investors approached, Silverpeak positioned Auden as a Fintech multiproduct socially responsible lending platform.
The successful outcome
A successful process comprising of an array of global strategic and financial investors, resulting in a £70m equity fundraising round led by M&G.
Transaction Summary
Client
Auden
Deal Type
Financing
Counterparty
Sector
Software
Amount
Undisclosed
Countries
UK / UK
Silverpeak team
Silverpeak worked hard to understand our business, brought a broad knowledge of the range of potential investors to the process. They used this insight to help us to develop and present our proposition effectively. Together we delivered a transformational financing to the company.