ScreenCloud
Silverpeak exclusively advised ScreenCloud on its majority investment from Tenzing to accelerate its enterprise go-to-market motion and explore strategic inorganic growth opportunities.
About our client
Founded in 2015 by three product-focused entrepreneurs, ScreenCloud has established itself as the premier digital signage platform helping organisations effectively communicate with and engage their key stakeholders. With offices in the UK, USA, and Thailand, ScreenCloud serves a diverse global customer base across numerous industries.
Why they chose us
ScreenCloud selected Silverpeak as its exclusive financial advisor for its proven track record in B2B software transactions and strong international sponsor relationships. With a deep understanding of the digital signage market and clear insight into what sponsors look for, Silverpeak was able to position the growth story effectively, attracting multiple mid-market private equity funds and skilfully ran a structured and competitive process.
How we added value
Our role was end-to-end, from creating the marketing materials and shaping the equity story to building the business plan and accompanying customer data cube, evidencing how ScreenCloud lands and expands within its customer base. The process demonstrated our ability to articulate and evidence the underlying equity themes sponsors use to underwrite their investment theses, and combined with our relationships, resulted in multiple options for the founders and shareholders to consider for their next liquidity event.
The successful outcome
Tenzing was selected as the most appropriate sponsor to back ScreenCloud’s vision, based on their ability to scale international software companies and provide in-house support for inorganic growth opportunities, as the digital signage industry is ripe for consolidation.
Transaction Summary
Client
ScreenCloud
Deal Type
Acquisition
Sector
Software
Amount
Undisclosed
Countries
UK / US
Silverpeak team
Silverpeak demonstrated excellent understanding of the digital signage market and ScreenCloud's position within it. Their team provided valuable guidance throughout the Tenzing majority buyout process, combining sector knowledge with transaction expertise to secure attractive terms. Their ability to navigate complex negotiations while maintaining focus on our long-term vision was particularly impressive. Silverpeak's expertise in growth-stage technology businesses was evident throughout, resulting in a transaction that aligned well with our strategic objectives.